About Us

The FISH Safety Foundation is the result of over 20 years of work, training and research within the maritime sector. As a Registered Charitable Trust, our sole focus is directed towards improving health and safety outcomes in Fishing.

The Foundation is an independent non-profit organisation engaged in safety promotion, research, advocacy, education, lobbying and publishing services. We are dedicated to improving health & safety standards in the global Fishing Industry – an industry recognised as the most hazardous in the World.

When we talk of safety, we mean safety from work-related physical harm or death, safety from preventable illness and disease, and safety from exploitation – very simply, safety from the abuse of basic human rights, whatever form that takes.

Despite the increasing focus on safety over recent years, there has been– until now- a lack of coordinated effort in safety promotion within the fishing industry on an international level. By acting as an Industry voice, the FISH Safety Foundation allows for a synergistic approach to combating industry statistics.

Objectives & Purpose

  • Promoting a culture of Safety within all aspects of fishing.
  • Undertaking focussed research in an effort to provide practical and useable knowledge.
  • Keeping the community informed with the latest news, developments, guidelines and protocols.
  • Providing Health and Safety training and consultancy services, with practical help, advice and support.
  • Encouraging the discussion of views, experiences, and procedures between everyone within the community in an effort to develop best practice protocols.

Meet the Team


Eric Holliday

Eric is the face behind the FISH Safety Foundation. Following studies in Engineering and Industrial Psychology, he has spent the last 20+ years as a safety professional, both as a manager, and as an independent consultant, specialising in the development and implementation of Safety Management Systems. An accomplished communicator, he’s conducted training workshops and seminars for a wide spectrum of industries – ranging from Off-shore Diamond Mining and Nuclear Power to Rail and Commercial Fishing – in many parts of the world, including New Zealand, Australia, the United States and Canada, as well as in South Africa and Namibia.

He is also recognised as a pragmatic Human Factors specialist, in particular, focussing on safety culture promotion, risk-taking behaviour, and the risk / human interface. He regularly presents papers at conferences in these disciplines. Eric has been active in the maritime industry since 1993, having established the Maritime Division of an international safety consultancy group before starting Pro-Safe Marine in 1997, and has been involved in the development of Codes of Practice, fatal accident investigation and a full range of training and consultancy services to the Industry. Aware of the urgent need for safety improvements within the Industry, much of his effort and time has been directed towards Commercial Fishing. Through years of work, research and investigations, he has developed the crewSAFE Safety Management System. Eric has now turned his attention to further developing and promoting the FISH Safety Foundation.

Darren Mitchell  BA, LLB

Operations Manager / Trustee
Darren has worked as a consultant and trainer and has significant experience in the employment relations, human resources and labour law areas, and has worked with a vast number of businesses across a wide range of industries. Darren has a particular interest in the international developments to prevent Illegal, Unreported and Unregulated (IUU) fishing and is currently involved with a number of our projects including fishing safety intervention programs in South East Asia.

Amy Knighton-Tyree

Project Coordinator
With a background in Human Resources, Amy came to the FISH Safety Foundation with fresh eyes. Originally from the UK, Amy has had a varied career across several industries including airlines and telecommunications. Amy heads up the social media campaign for the Foundation and assists the team with the development of the organisation. She is passionate about technology and how it can be used to make the world a safer place.

Sam Holliday

Research and Development
Having grown up observing her Dads constant talks of ‘safety at sea,’ the values behind the FISH Safety Foundation have been firmly entrenched within Sam from a young age. After completing studies in Exercise Science, Sam got hit by the travel bug and began working as a personal trainer on a cruise ship based in Puerto Rico. It was here that she realised that she did in fact, share her father’s love of the ocean. Unfortunately her adventures where cut short when she suffered an injury and returned home to New Zealand, and began working in the Natural Health sector. The next few years were spent developing her management and administration skills, and continuing her studies into health and wellness, this time with a holistic focus.

Now, after a short hiatus to have children, Sam has joined forces with Eric to allow for the further development of the Foundation. She directs her knowledge towards new industry specific research – in an effort to promote a better understanding of the long term effects of life at sea. Sam lives on the Kapiti Coast, New Zealand with her partner and two young sons, Max and Zac.

Marius Jacobs

North American Principal / Trustee
Based in Canada, Marius is a highly respected and experienced speaker, presenter, trainer, coach and facilitator. He specialises in the fields of behaviour and culture change as well as leadership development. Bringing more than 25 years of training and human / organisational development experience to the Foundation, he also has extensive practical work experience in the fields of safety and risk management – qualities that are a great asset to the Foundation. Marius is actively involved in our program design and training initiatives.

Geoff Knighton

Project Manager – Pacific
Geoff has had a successful general management and leadership career across the private, public and not for profit sectors. He has held senior roles covering marketing, social welfare, youth development, the environment and conservation, transport and logistics, in an advisory capacity to the Head of State of New Zealand and recently two years as a development advisor and advocate for social reforms in Timor-Leste. His focus is building networks of interest and delivering educational programmes, around prevention of illegal fishing and related social, safety and welfare issues, to fishing entities in the Pacific on behalf of the FISH Safety Foundation.

Peter Williams  PGICT, BSc, BCom

Technology and Design
With a Computer Science and Design background, Peter brings a pragmatic, creative and analytical approach to dealing with technology. Starting his own technology business during his university studies, Apricity Technology , Peter’s entrepreneurial skills have gained him a successful track record of supporting and growing New Zealand businesses. His experience includes user experience design, developing websites and configuring cloud services. Peter ensures FISH Safety Foundation stays on the cutting edge of technology.